Built-in tools and features of Insta PRO which can add substantial value to influencer partnerships providing easy ways for a brand to handle ongoing collaboration with influencers efficiently also allows all activity between the BRAND & INFLUENCER both on-service (upcoming) out-of-service, that suits their marketing strategies best. According to a study by Influencer Marketing Hub, influencer marketing is now one of the most important tactics for businesses and can return an average of $5.20 per dollar spent on it
Insta PRO's advanced analytics are also one of the most important features. These tools help brands track engagement metrics like likes, comments, shares and follower growth. These are the metrics by which brands can measure how well their influencer partnerships have performed. In the above example, a project with 25% higher user engagement would be deemed an effective partnership. So, when brands calculate detailed analytics may make them see which influencers bring the biggest impact and how to choose future partnerships.
The platform also has detailed scheduling tools to help coordinate influencer campaigns. Brands can plan out their content for the week or month, and automatically schedule all posts to be published at optimal times. This is especially helpful for organising collaborations with more than one influencer at a time. And while Sprout Social says that brands should post on Instagram between 11 a.m. to 1 p.m. every Wednesday and Friday from 10-11 a.m., it's clear why you need to feet-in-your-posts scheduling process for better results.
The other most stand out thing is Multi-account handling by using Insta PRO. This will enable brands to control as many Instagram accounts from a single place, thereby simplifying the management of influencer collaboration campaigns. Basically, this makes life easier for busy social media managers who manage multiple brand accounts and helps in ensuring consistency across all campaigns. According to Buffer, multi-account management tools can boost efficiency by 30%.
Insta PRO offers support for engaging with influencers directly through their suite of engagement tools. Being able to send more personalized messages through automated messaging features can optimize influencer-brand relationships and consequently, collaborations. As Gary Vaynerchuk said, authentic communication is essential in the influencer world that we live and if it requires DIY mailing golden accessories to them so be it!
With Insta PRO the bio link is customizable to your desired campaign information. This can prove worthwhile for brands, who could divert users to individual landing pages and offers or elaborate on campaigns. That not only increases visibility to influencer collaborations but also shows detailed analytics regarding the effectiveness of each campaign such as engagements, keyword alerts and more. Brands could, for instance see how many times that a particular link was clicked through to measure the ROI of their influencer partnerships.
Insta PRO comes with hashtag and keyword tools that show brands what is trending in their campaigns. Brands Lead their Influencer Collaborations with on-trend and Closely Related HTs. Posts containing at least one hashtag receive 12.6% more engagement on average, showing the importance of a targeted approach to including hashtags in your social posts (Social Media Examiner). Influencers can use these tools to streamline their content further, aligning it with the brand's campaign objectives.
The advanced editing tools on the platform ensure influencers have access to all that they need in order for their content to look visually appealing and be high-quality so it resonates with theirs. Posts Including Professional-Quality Images Receives 36% More Engagement by Social Media Examiner, This goes to show that capturing attention comes from the high-quality visuals you provide. Brands offer influencers that are often equally impressive editing tools to set a high standard for campaign content.
Insta PRO has a very user-friendly analytics dashboard that allows you to easily track and report on all your collaborations. By doing so, brands can see how each influencer collaboration is performing and tailor their strategy accordingly to drive the best performance. With this data driven approach brands are able to identify the most successful influencers and strategies, getting more ROC (return on content) for their marketing efforts.
In summary, Insta PRO provides some very valuable influencer collaboration tools. Insta PRO is loaded with the tools for influencer marketing you need, like advanced analytics and scheduling tools on top of multi-account management customization bio links. Using these resources will help brands improve the performance of their collaborations, to increase both engagement and ROI.